TEACHING

Teaching Honors
Textbook Cases

Executive MBA and MBA Teaching Experience

2006–pres.   Virginia Commonwealth University   Richmond, Virginia
   • Strategy (2nd Year) and Global (1st Year) Module (Executive MBA).
   • Strategic Management (MBA Capstone).

2001–pres.          University of Münster                 Münster, Germany
   • International Marketing, Service Marketing, Global Strategy (MBA).

2004–2005                 Virginia Tech                     Blacksburg, Virginia
   • Innovation and Technology (MS-Innovation & Technology).

1998–2005         University of Illinois       Urbana-Champaign, Illinois
   • Global and Transnational Strategy (Executive MBA Capstone).
   • International Management (International MBA Capstone).
   • Global Strategy (MBA Capstone).

1994–1998         The University of Memphis      Memphis, Tennessee
   • Strategic Management (Executive MBA Capstone).
   • International Strategic Management (International MBA Capstone).
   • Strategic Management (MBA Capstone).

1993–1994   The College of William & Mary     Williamsburg, Virginia
   •International Strategic Management(Executive MBA Capstone)
   •Strategic Management (MBA Capstone).

1990–1992               Indiana University             Bloomington, Indiana
   • Strategic Management (Executive MBA ).
   • International Marketing Simulation (Capstone Project).

Teaching Honors

2006–2008    Virginia Commonwealth University
Evaluations in top 10% of department faculty

2005     University of Műnster (Germany)
Marketing Centrum, Institute for Business-to-Business Marketing
Teaching Excellence Award presented by Dean, School of Business

2003    University of Illinois at Urbana-Champaign
Outstanding Instructor of the Year,Executive MBA Program

2003    University of Illinois at Urbana-Champaign
List of Excellent Instructors

2001     University of Illinois at Urbana-Champaign
Keith E. Sawyer Service Award, Executive MBA Program

2000     University of Illinois at Urbana-Champaign
Outstanding Instructor of the Year, Executive MBA Program

2000    University of Illinois at Urbana-Champaign
List of Excellent Instructors

1999     The University of Illinois at Urbana-Champaign
List of Excellent Instructors

1998     The University of Memphis Faculty Teaching Award
International MBA Class of 1998

1998     The University of Memphis
University Distinguished Teaching Award Finalist

1997    The University of Memphis
Dean's Teaching Award, College of Business& Economics

1996     The University of Memphis
Commencement Speaker, International MBA Class of 1996

1993    The College of William & Mary
Rookie of the Year Award, Executive MBA Program

Textbook Cases

2009

58. Krug, J. A. (2009). Kentucky Fried Chicken and the global fast-food industry. In S. C. Jain, Marketing Planning. Mason, HH: Cengage
Learning, Inc./Nelson Education Ltd.

57. Krug, J. A. (2009). Yum ! Brands, Pizza Hut, and KFC. In J. P. Peter & J. H. Donnelly, Jr., Marketing Management: Knowledge and Skills.Boston: McGraw-Hill, 9th Edition.

2008

56.

2007

55. Krug, J. A. (2007). Yum! Brands,Pizza Hut, and KFC. In J. P. Peter & J. H. Donnelly, Jr., Marketing Management: Knowledge and Skills. Boston: McGraw-Hill, 8th Edition.

54. Krug, J. A. (2007). Yum! Brands, Pizza Hut, and KFC. In G. G. Dess, G. T. Lumpkin, & A. B. Eisner, Strategic Management: Text and Cases. Boston: McGraw-Hill/Irwin, 3rd Edition, pp. 627–638.

53. Krug, J. A. (2007). Kentucky Fried Chicken and the global fast-food industry. In C. W. L. Hill & G. R. Jones, Strategic Management: An Integrated Approach. Boston: Houghton Mifflin Company, 7th Edition, pp. C289–309.

2006

52. Krug, J. A. (2006). Kentucky Fried Chicken and the global fast-food industry. In K. Gillespie, J. P. Jeannet, & H. D. Hennessey, Global Marketing. Boston: Houghton Mifflin Company, 2nd Edition

51. Krug, J. A. (2006). Kentucky Fried Chicken and the global fast-food industry. In J. A. Pearce II & R. B. Robinson, Jr., Strategic Management. Boston: McGraw-Hill/Irwin, 6th Edition

50. Krug, J.A. (2006). Kentucky Fried Chicken and the global fast-food industry. In A. A. Thompson, Jr., J. E. Gamble, & A. J. Strickland III,
Strategy: Winning in the Marketplace. Boston:McGraw-Hill/Irwin, 2nd Edition, pp. C173–198.

49. Krug, J. A. (2006). Yum! Brands, Pizza Hut, and KFC. In G. G. Dess, G. T. Lumpkin, & A. Eisner, Strategic Management: Text and Cases. Boston: McGraw-Hill, 2nd Edition, pp. 907–918.

2005

48. Krug, J. A. (2005). Kentucky Fried Chicken and the global fast-food industry–2004. In O. C. Ferrell & M. D. Hartline, Marketing Strategy. Cincinnati:  South-Western, 3rd Edition.

47. Krug, J. A. (2005). Kentucky Fried Chicken and the global fast-food industry. In XChange Case Database. Boston: Houghton Mifflin Publishing Company.

46. Krug, J. A. (2005). Yum! Brands, Pizza Hut, and KFC.  In CIBER Case Collection. Bloomington, IN: Center for International Business Education & Research, Kelley School of Business, Indiana University.

2004

45. Krug, J. A. (2004). Kentucky Fried Chicken and the global fast-food industry. In European Case Clearing House.  Wellesley, MA:  Babson College.

44. Krug, J. A. (2004). Kentucky Fried Chicken and the global fast-food industry – 2004. In CIBER Case Collection. Bloomington, IN: Center for International Business Education & Research, Kelley School of Business, Indiana University.

43. Krug, J. A. (2004). Kentucky Fried Chicken and the global fast-food industry.  In B. De Wit & R. Meyer, Strategy Process, Content, Context:  An International Management Perspective.  London:  Thomas Learning, Third Edition, pp. 909–928.

2003

42. Krug, J. A. Kentucky Fried Chicken and the global fast-food industry. In CIBER Case Collection. Bloomington, IN: Indiana University, Center for International Business Education & Research.

41. Krug, J. A. & Hegarty, W. H. KFC-USA: Doing chicken right in the U.S. fast-food industry. In European Case Clearing House. Wellesley, MA: Babson College.

40. Krug, J. A. (2001). Kentucky Fried Chicken and the global fast-food industry. In J. P. Peter & J. H. Donnelly, Jr., Marketing Management: Knowledge and Skills. Boston: McGraw-Hill Company, 6th Edition.

39. Krug, J. A. (2001). Kentucky Fried Chicken and the global fast-food industry. In C. W. Hill & G. R. Jones, Strategic Management: An Integrated Approach (Casebook). Boston: Houghton Mifflin Company, 5th Edition.

38. Krug, J. A. (2003). Kentucky Fried Chicken and the global fast-food industry. In A. A. Thompson, Jr. & A. J. Strickland III, Strategic Management: Concepts and Cases. Boston: McGraw-Hill/Irwin, 13th Edition, pages C203–C224.

2001

37. Krug, J. A. (2001). Kentucky Fried Chicken and the global fast-food industry –2000. In A. A. Thompson & A. J. Strickland III, Strategic Management Concepts and Cases, E-Case Collection. Boston: McGraw-Hill/Irwin.

2000

36. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry – 2000.  In F. L. Fry, Strategic Management Casebook. Boston: McGraw-Hill/Irwin, 1st Edition.

35. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry – 2000. In G. Stone, Strategic Management. Boston: McGraw-Hill/Irwin, 1st Edition.

34. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry – 1998. In S. C. Jain, Marketing Planning & Strategy. Cincinnati, OH: South-Western College Publishing, 6th Edition.

33. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry. In J. W. Vincze & C. H. Anderson, Cases in Strategic Marketing Management. Boston: Houghton Mifflin Company.

32. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry. In C. W. L. Hill & G. R. Jones, Strategic Management: An Integrated Approach. Boston: Houghton Mifflin Company, 5th Edition.

31. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry. In C. W. L. Hill & G. R. Jones, Strategic Management: An Integrated Approach (Casebook). Boston, MA: Houghton Mifflin Company.

30. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry – 1998. In A. A. Thompson & A. J. Strickland III, Strategic Management Concepts and Cases. Boston: McGraw-Hill/Irwin, 11th Edition.

29. Krug, J. A. (2000). Kentucky Fried Chicken and the global fast-food industry – 1998. In W. Pride & O. C. Ferrell, Marketing. Boston: Mifflin Publishing, 11th Edition, 2000, p. 132–134.

28. Krug, J. A. Kentucky Fried Chicken and the Brazilian Market. Big Ten Case Competition, The Ohio State University Columbus, Ohio, 1999.

1999

27. Krug, J. A. (1999). Kentucky Fried Chicken and the global fast-food industry – 1998. In O. C. Ferrell, M. D. Hartline, G. H. Lucas Jr., & D.Luck, Marketing Strategy. New York: The Dryden Press, Harcourt Brace College Publishers, 2nd Edition.

26. Krug, J. A. (1999). Kentucky Fried Chicken and the global fast-food industry – 1998. In C. W. L.Hill, International Business: Competing in the Global Marketplace. Boston: McGraw-Hill/Irwin, 3rd Edition.

1998

25. Krug, J. A. (1999). Kentucky Fried Chicken and the global fast-food industry – 1996. In Primis Data Base. Burr Ridge, IL: McGraw-Hill/Irwin.

24. Krug, J. A. (1998). Kentucky Fried Chicken and the global fast-food industry – 1996. In CIBER Case Collection. Bloomington, IN: Center for International Business Education & Research, Kelley School of Business, Indiana University.

23. Krug, J. A. (1998). Kentucky Fried Chicken and the global fast-food industry – 1996. In P. Wright, M. J. Kroll, & J. A. Parnell, Strategic Management Cases. Englewood Cliffs, NJ: Prentice Hall, 4th Edition.

22. Krug, J. A. Kentucky Fried Chicken and the global fast-food industry. In Primis. New York: McGraw-Hill.

21. Krug, J. A. & Hegarty, W. H. (1998). KFC: Doing chicken right in the U.S. fast-food industry. In P. Wright, M. J. Kroll, & J. A. Parnell, Strategic Management Cases. Englewood Cliffs, NJ: Prentice Hall, 4th Edition, pp. C149–197.

20. Krug, J. A. (1998). Kentucky Fried Chicken and the global fast-food industry – 1996. In O. C. Ferrell, G. H. Lucas, Jr., & D. Luck, Strategic Marketing Management/Marketing Strategy. Cincinnati, OH: South-Western Publishing Co.

19. Krug, J. A. (1998). Kentucky Fried Chicken and the global fast-food industry. In A, Miller, Strategic Management. Boston: Irwin/McGraw-Hill, 3rd Edition.

18. Krug, J. A., & Hegarty, W. H. (1998). KFC and the Fast-Food Industry. In R. C. Lewis (Ed.), Cases in Hospitality Strategy and Policy. New York: John Wiley & Sons, Inc., pp. 63–88.

1997

17. Krug, J. A. (1997). Kentucky Fried Chicken and the global fast-food industry. In J. A. Pearce II & R. B. Robinson, Jr., Strategic Management: Formulation, Implementation, and Control. Chicago: Irwin, 6th Edition.

16. Krug, J. A. (1997). Kentucky Fried Chicken and the global fast-food industry. In J. P. Peter & J. H. Donnelly, Jr., Marketing Management: Knowledge and Skills. Boston: McGraw-Hill Company, 5th Edition.

15. Krug, J. A. (1997). Kentucky Fried Chicken and the global fast-food industry. In C. W. L. Hill & G. R. Jones, Strategic Management: An Integrated Approach. Boston: Houghton Mifflin Company, 4th Edition.

14. Krug, J. A. (1997). Kentucky Fried Chicken and the global fast-food industry. In O. C. Ferrell, G. H. Lucas, Jr., & D. Luck, Strategic Marketing Management/Marketing Strategy. Cincinnati, OH: South-Western Publishing Co..

1996

13. Krug, J. A. & Hegarty, W. H. (1996). KFC-USA: Doing chicken right in the U.S. fast-food industry. In European Case Clearing House. Wellesley, MA: Babson College.

12. Krug, J. A. (1996). Kentucky Fried Chicken and the global fast-food industry–1994. In J. A. Pearce II & R. B. Robinson, Jr., An Industry Approach to Cases in Strategic Management. Boston, MA: Richard D. Irwin, Inc., 2nd Edition.

11. Krug, J. A. (1996). Kentucky Fried Chicken and the global fast-food industry–1994. In P. Wright, M. J. Kroll, & J. A. Parnell, Strategic Management Concepts and Cases. Englewood Cliffs, NJ: Prentice Hall, 3rd Edition.

10. Krug, J. A. (1996). Kentucky Fried Chicken and the global fast-food industry–1994. In Irwin Case Data Base. Boston: Richard D. Irwin, Inc.

9. Krug, J. A. (1996). Kentucky Fried Chicken and the Global Fast-Food Industry. In P. Wright, M. J. Kroll, & J. A. Parnell, Strategic Management Cases. Englewood Cliffs, NJ: Prentice Hall, 3rd Edition.

8. Krug, J. A., & Hegarty, W. H. (1996). Kentucky Fried Chicken and the global fast-food industry–1996. In CIBER Case Collection. Bloomington, IN: Center for International Business Education & Research, Kelley School of Business, Indiana University.

7. Krug, J. A., & Hegarty, W. H. (1996). Kentucky Fried Chicken and the global fast-food industry – 1994. In A. A. Thompson & A. J. Strickland III, Strategic Management: Concepts and Cases. Boston, MA: Richard D. Irwin, Inc., 9th Edition.

1995

6. Krug, J. A. (1995). Kentucky Fried Chicken and the global fast-food industry. In S. Certo & J. P. Peter, Strategic Management. Homewood, IL: Richard D. Irwin, Inc. and The Austen Press, 1st Edition.

5. Krug, J. A. (1995). Kentucky Fried Chicken and the global fast-food industry. In S. Certo & J. P. Peter, Selected Cases in Strategic Management. Homewood, IL: Richard D. Irwin, Inc. and The Austen Press, 1st Edition.

4. Krug, J. A., & Hegarty, W. H. (1995). Kentucky Fried Chicken: Leadership in the fast-growing chicken market. In Irwin Case Data Base. Homewood, IL: Richard D. Irwin, Inc.

3. Krug, J. A. (1995). Kentucky Fried Chicken and the Global Fast-Food Industry. In Primis. New York: McGraw-Hill.

1994

2. Krug, J. A. & Hegarty, W. H. (1994). Kentucky Fried Chicken: Leadership in the fast-growing chicken market. In J. A. Pearce II & R. B. Robinson, Jr., Strategic Management: Formulation, Implementation, and Control. Burr Ridge, IL: Richard D. Irwin, Inc., 5th Edition.

1993

1. Krug, J. A., & Hegarty, W. H. (1993). Kentucky Fried Chicken: Leadership in the fast-growing chicken market. In A. A. Thompson, Jr. & A. J. Strickland III, Strategic Management Concepts and Cases. Homewood, IL: Richard D. Irwin, Inc., 7th Edition.




"Mergers & acquisitions lead to high turnover among target company executives that can last ten or more years after an acquisition. Reestablishing leadership stability is an important component of effective merger integration."
International Business & Globalization Mergers & Acquisitions

Home - Bio - Consulting - Executive Education - Research - Teaching - Keynote Speaker - Videos - Clients

Copyright 2009 Jeffrey Krug
watch Videos